You can design a landing page to showcase products or promote a special offer, then drive traffic to the page with social ads that target existing customers or new people. To say that it changed my life is an understatement. As marketing resources have become more scarce, publishers are only promoting titles they consider likely to succeed such as a book by a celebrity author, a book on. If youve ever been bored while reading a blog post, your life just got better.
You may or may not have heard the term landing page in the context of an author website. You can create a custom navigation menu to add landing pages, categories, and tags for the ease of your users. Litmuss longform landing page is a great example of this. The theme is easy to use and doesnt require coding experience. Oct 25, 2017 landing pages are an indispensable part of online marketing. Ecommerce landing pages can play an essential role in motivating traffic to continue engaging with your brand. Facebook is showing information to help you better understand the purpose of a page. Book landing page is a beautiful wordpress theme suitable for creating landing page for your book. The choice factory topped a global poll organised by ad agency by bbh to find the best book ever written on advertising.
He also leverages his blogposts, videos and podcast to help spread the word about his brand. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. The events feed is prominent and nice and full and the blog a good insight in to the writers activities. Check out his post here, his postclick landing page here. Landing pages are an indispensable part of online marketing. How authors can create a landing page for book marketing. Golf marketing bible the best selling book in the golf. Big book deals make publishing news every month, but rarely have we witnessed the blowback and ire that have followed the recent release of american dirt, which has plenty of people questioning the inequities at play when it comes to what kind of authors get such advances. You might already have some marketing and sales channels setup like a facebook page, website, or even an online bookstore. Book launch pages are all the rage these days among authors, and for. How to setup amazon author central and your author page. So, youve written a book, and now you want to sell it. The amazon marketing services for authors also called ams is a fabulous opportunity to gain more visibility for your books. Apr 02, 2020 when it comes to book marketing with your own website, the skys the limit.
This audiobook will provide you everything you need to know about landing pages so you can start boosting your site conversion. What are some good examples of landing pages for physical. Get free and bargain bestsellers for kindle, nook, and more, as well as updates from your favorite authors. See actions taken by the people who manage and post content. You might also consider providers of highquality landing page services such as lead pages or optimizepress, which offer templates with bells and whistles such as a video screen, or a countdown clock the latter is great when building the registration page for an upcoming event.
Amc is an author tools and training site that has over 30,000 members and serves authors in over 105 countries. Professional authors use book landing pages to concentrate focus and. Over 30,000 authors have used our easy book description tool. Discover and build your author brand your writer platform. Dec 01, 2014 check out your book landing page cantmiss headline writing secrets and mistakes to avoid for some great tips on how to improve reply helpful websites and resources for authors says. Book launch pages are all the rage these days among authors, and for good reasonthey capture reader attention and catapult book sales. Author pro is a fully responsive theme and optimized for seo. Jan 31, 2019 teen book club hosts author whos all heart. If you sign up with our hosting partner bluehost, the digital book launch team will install, design and hand you the keys to a brandnew blog or landing page for your book. A book is both a usually portable physical object and the body of immaterial representations or intellectual object whose material signswritten or drawn lines or other twodimensional mediathe physical object contains or houses.
Kindle unlimited book submission author marketing club. Shes been featured on fox business network, author marketing club, the. The page features some suggested books visitors can buy just by clicking on them. A former mckinsey partner, he studies the unique intersection of customer focus and leadership. Browse the following list as a team and vote on a favorite to get started.
So i created author marketing club for the author that wishes to take their book marketing and sales to the next level using the tools that the best selling authors use every single day. If you sign up with our hosting partner bluehost, the digital book launch team will install, design and hand you the keys to a brandnew blog or landing page for your book and its free. Here is a list of pages that are great for reasons such as engaging content, calltoactions, incentives, design, and so on. Thomas barta is one of the worlds premier customer leadership experts. Im considered by most in the golf industry to be the worlds foremost expert on golf marketing. He writes the webs leading cause marketing blog selfish giving. What is a ebook landing page, how does it help authors market their books and should you have one. Here are 14 book club ideas to encourage your team to continue to professionally and personally develop. Cut through the clutter and find out how to create a stepbystep strategy that works for you. Author talks about how to market your product or business.
Content marketing for authors can be incredibly overwhelming. Learn how to build your ecommerce postclick landing page with help from the following critiques. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. The page includes testimonials, customer badges, author introductions, and chapter breakdowns. He suggest word of mouth marketing is very important compare to any other types of marketing strategies. If you would like to contribute a post to inbound now visit. The goal of a great landing page is to increase conversion rates in order to reach your marketing or business growth goals. Book landing pages as an author marketing tool my ebook. The introductions to each chapter were like we are part of a cool kids club, and it was not clear that they were aligned to the authors branding. A strong digital presence is key to success in our techoriented society. I help you with your social media planning and find appealing images for your posts. His clients include many of the worlds most prominent organizations, including over two dozen from the fortune 500.
Customize them all with complete freedom using the drag and drop unbounce landing page builder. Reviews from individuals around the globe serve as testimonials and add perceived value to your book. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Authors can benefit from best website themes for writers to. Nonfiction authors need websites too, and this is a good one. Jenna bush hagers book club list all 14 book picks. Find out how successful brands create content, photos and apps. Guest post about amazon author central pages by the uber talented writerand my editor for kindlepreneur val breit from. Post blogs about your upcoming book create a countdown timer for the book s release date. Shes been featured on fox business network, author marketing club, the author hangout, examiner.
Although there are a lot of reasons to add facebook to your digital marketing initiatives, that doesnt mean it should be a facebook page vs website conversation. Marketing your book is about finding the people who will most appreciate it. Author marketing club, a new free service created by jim kukral, aims to. The success of your paid advertising campaigns has less to do with the ad itself and more to with what happens after the click you can have the most persuasive ad copy, that perfect eyeballgrabbing image and buy the highest quality traffic yet if your landing page is poorly designed for paid traffic, youre going to have a really hard time achieving a positive roi. Those marvellous folk at kobo are having a bogo buy one get one free romance trope sale and a bunch of my books are included.
Greg uses leadpages to sell his photography software and educate his audience. How to host a successful book signing westbow press. Before i get into the elements of a good landing page, lets take a look at what exactly a landing page is and how its different from your other website pages. Using amazon author central and creating an author page can make a big difference in your book sales. Feb 20, 2020 oprahs book club, of course, is the original. An effective author brand can give you a major edge in successfully marketing your new selfpublished novel, increasing your client base for your freelance writing business or landing that book deal for your nonfiction work. If it wants to stack up to other successful postclick landing pages, what should an ecommerce postclick landing page include. Nov 24, 2014 author marketing pages is a webbased wysiwyg tool that allows you to create a beautiful book landing page in minutes, without any web design skills or html. Some nonprofits create custom landing pages and give them a unique url so that supporters dont have to go searching for the right page. Post written by guest writer on thursday, august 1st, 20. Affiliate content marketing best practices outbrain blog. Heres the definitive marketing guide for online authors.
While all those channels can help you raise awareness, you need a home for your bookone single place you can send anyone whos interested in reading, buying, or sharing. The podcast is exceptional and a great touch of ongoing content that drives awareness to the book site. Using social media to compete in online contests dummies. Author marketing pages is a webbased wysiwyg tool that allows you to create a beautiful book landing page in minutes, without any web design skills or html.
The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch. The new landing page link should be included on your business cards as an author, your email signature and generally shown wherever your book is mentioned. Thomas has consulted and marketed for more than 20 years, in 14 industries, in 45 countries. Their author layout is perfect for creating an a website to showcase your book and connect with your audience.
Richard is the author of the choice factory, a bestselling book on how to apply findings from behavioural science to advertising. May 30, 2017 author websites that get it right now that youve read our 10 tips on how to make an author website, youre probably ready to set up shop. Want to start marketing your book in less than 10 minutes. Nonprofit, personal development, and business book club ideas 1. His use of bold, easy to read typography works especially well on mobile. Whether or not you know it, a book landing page could help you. Author gary vaynerchuk uses his website landing page to promote his entire brand of books. It is an ideal theme for authors to increase leads and spread knowledge about their books. Your position when planning an event is to sell to the public that you are the author, this is the book and here is where you can find it.
A beginners guide to rocking amazon ads to draw in more buyers. Potential readers can easily browse each title, and ordering is made easy. Free amazon kindle book submission tool author marketing club. The 9 musthaves for a highperforming book launch page. Find out the best way to create a page on facebook for your book success. What i expected from the book based on the marketing was that each of these experts was going to talk about a specific area of being a successful author. Many landing pages use fullscreen images with great success. The book landing page is a passive marketing tool, meaning it does not market or advertise itself.
Your book landing pagecantmiss headline writing secrets. How to structure a longform landing page for maximum conversions. Her book club, read with jenna, kicked off in march 2019 on the today show. Jan 16, 2017 author gary vaynerchuk uses his website landing page to promote his entire brand of books. The book club has a customized landing page, which describes for visitors what they are going to get, and invites them to join by entering their name and email.
It allows you to display the best selling books on the homepage. Landing pages are an essential component of any wellcrafted, effective inbound marketing strategy. The key to making it a successful part of book marketing is to create a landing page thats simple and brief. Each website was picked because it features an example of effective and personal author marketing that you. Six myths and one fact about traditional publishing. All created by our global community of independent web designers and developers.
Jason surfrapp launched his most recent book with a crazy. The most entertaining guide to landing page optimization. It not only proves your legitimacy as an author but gives you certain functions and capabilities on amazon that will help to convert readers into fans. Robert kiyosaki, the author of the rich dad poor dad books, sold over 27 million. And if you plan it right, the amazon ad system can really help to expand the reach of your book so you can gain more readers. The social media tiles on your ebook landing page may help to make your boss happy, but they only serve to distract your prospects from the goal. Kailei uses leadpages to book her clients and sell her consulting services. Landing pages for indie authors selfpublishing advice.
How to create a high converting landing page 12 essential. Support with blogs and newsletters, creation of optin landing pages to grow your email list, graphic design of your freebies and everything else around email marketing are some of. Many indie authors dream of landing a traditional book deal with a sevenfigure advance to match. As usual, this sale wont last, so skip on over today and grab yourself a bargain. A blurb of your story, a video and a cover of your book will do. We have listed 26 great facebook landing pages that give visitors something extra. Toss em and let visitors focus on the task at hand. Ten author websites that really do the business the writing. January 31, 2019 january 31, 2019 by rara a book is both a usually portable physical object and the body of immaterial representations or intellectual object whose material signswritten or drawn lines or other twodimensional mediathe physical object contains or houses. Organizing book signings, readings and public appearances is a vital element of an author s marketing campaign as well as an influencer on the author s level of success.
My bestselling book the golf marketing bible will provide you and your golf club with a complete bulletproof blueprint to golf marketing success and profits. About the book author joe waters is a wellrespected authority on cause marketing and social media for companies and causes. As long as you partner with bluehost for your hosting needs. While most landing page advice proposes placement of the cta on the left side of the page, this page defies the conventions and maintains excellent conversion rates. This landing page may seem simplistic, but it is super. The home page is thoughtfully designed to increase leads and purchase of the book. The intercom lead capture page below only requests the visitors email address in exchange for a book even though the postclick landing page is quite detailed. For example, if your business goal is to sell your new book, landing pages can be crafted to specifically compliment that purpose. In only 30 days, he and a partner wrote an ebook titled 100 days of growth, and with an instapage postclick landing page, they generated 10,000 downloads in just six months. Buckle up, and prepare to be entertained in your learning regions. Here youll find current best sellers in books, new releases in books, deals in books, kindle ebooks, audible audiobooks, and so much more. Recently, i discovered author marketing clubs premium option which includes a fantastic. So if, for example, youre talking about your book at a book club. Theres a romance trope to suit your every mood, from friends to lovers to secondchance romances to billionaires and bad boys and more.
The 9 musthaves for a highperforming book launch page your. In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. If youve spent time and resources to get visitors to your site, you naturally want to turn them into leads and paying customers. Combine landing pages with your other marketing efforts to create a complete brand experience for your customers. You can import the divi author layout with just a few clicks and have a readymade website thats mobile responsive and has all the features like gallery. Author marketing club free book marketing resources. The site has a skin that reflects the design of the author s latest tome, but that will surely change when there is a new book to promote. The story of how perry marshalls 8020 marketing book casts far reaching ripples and reverberation just keeps getting bigger.
Design beautiful landing pages in mailchimp mailchimp. It also includes a forum to connect with other authors, free landing pages for books and video materials on. If youve ever wanted to learn about conversion rate optimization, and how to design highconverting landing pages, without falling asleep, youre in the right place. I was a pioneer in marketing golf on the internet, through email and social media. Kate uses leadpages to pinpoint her audience and sell her marketing services. Having read the book and benefitted from his speaking training, i can honestly say that this is a site from an author that has found his calling. Author marketing pages from author marketing club youtube. Jun 25, 2019 in only 30 days, he and a partner wrote an ebook titled 100 days of growth, and with an instapage postclick landing page, they generated 10,000 downloads in just six months. Thats when i realized that the writing of the book was the easy part, and the marketing of it was the real challenge. Matt has also created customized landing pages for the numerous guides and ebooks he offers to his. How retail brands can cash in on content marketing.
Cavanaugh works in web design, graphics, and technical editing. Multi page layout with various colour schemes, book database export, live search options and mega menus makes it easy to navigate around. Sifting through teaspoons of clay and sand scraped from the floors of caves. Studiopress is now part of wp engine, the most popular managed wordpress hosting company. Landing page templates built to convert when you build landing pages with unbounce, you get instant access to dozens of mobileresponsive landing page templates.
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